Mission & Values

Our Mission

We’re passionate about the development, production, and sale and service of broiler breeding stock. Our products provide safe, affordable, high quality protein that feeds a growing world.

Our Commitment

You can count on us for healthy birds, continuous genetic progress, and excellent customer service and technical support. Innovative genetic research and the responsible use of technology guide our business. We are committed to the welfare of the birds we care for, the team members who work with us, and the communities we touch.

Family

We believe in treating each other and our customers like family. We communicate openly and respectfully and focus on the best possible result for each other and the company. We value the knowledge, skills, ideas and capabilities of every individual.

Integrity

We believe doing the right thing is always the right choice. We’ve earned trust for more than a century by doing business honestly, ethically, legally, safely and sustainably. We keep our promises and take responsibility for our actions and results.

Innovation

We believe creative thinking, curiosity and collaboration inspire the best business solutions and products. We prepare for and adapt to future trends and needs. We’re open minded, welcome new ideas, encourage responsible risk taking and embrace lifelong learning.

Being the Best

We believe in working hard and thinking customer-first. We give our best every day and set and achieve high standards in everything we do. We manage resources wisely and challenge ourselves to seek continuous improvement and new opportunities.

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