Cobb Europe and Sovereign Foods Expand Distribution of Cobb500™ in the South African Market
Cobb-Vantress, LLC / Siloam Springs, Arkansas, USA: Cobb Europe and Sovereign Foods, one of
the largest broiler integrators in the Republic of South Africa, have signed a multiplier agreement to
expand the distribution of Cobb500 products in the South Africa markets, the Republics of Namibia
and Lesotho and the Kingdom of Eswatini markets. This agreement demonstrates that Cobb
continues to deliver on its mission of providing affordable, healthy and quality broiler breeding stock
to help feed a growing world.
Sovereign has a long history of production and growth in the South African market. With operations
in three provinces, Eastern Cape, Gauteng and Limpopo, Sovereign is an influential leader in the
poultry industry and the ideal partner for Cobb in South Africa.
“This new agreement not only reaffirms the excellent relationship between our companies, but it
also strengthens the commitment from both parties to make the distribution of Cobb products in
South Africa a success,” said Roy Mutimer, Vice President of EMEA and APAC.
“The Cobb500 broiler is in high demand due to its efficiency in the South African market, so we have
no doubt Cobb500 will be welcomed by all chick producers and broiler companies.”
“Sovereign is proud to become the Cobb multiplier after having signed the agreement and is looking
forward to growing the Cobb brand in the target markets. Sovereign believes that the Cobb product
has great potential to expand its market share and is excited about working with our partners from
Cobb EU on this opportunity,” said Chris Coombes, CEO, Sovereign.
“Having worked with Sovereign for many years, I am excited to strengthen our relationship,” said
Richard Weatherley, commercial manager, Cobb Europe. “It is great to partner with the Sovereign
team who bring a real strength in poultry knowledge and a forward-thinking attitude that can be
seen by their continuous expansion in South Africa. I have no doubt that they will provide the
market with the best quality chicks that will allow all our customers to unlock the genetic potential of
the Cobb 500.”
Pieter Oosthuysen, senior manager of accounts and technical for Africa, will be handling all
marketing, PS sales and customer technical support.
"I am happy to be increasing our sales in the market with the support of Cobb Europe and our new
partner, Sovereign,” said Pieter Oosthuysen. “I’ve been working with customers and the Cobb 500 for
over 28 years, and I’m proud to see our markets growing.”
Pieter previously helped establish the Cobb 500 breed in South Africa which captured significant
independent market share before he joined Cobb Europe to look after more African markets. In
addition to Pieter’s support, specialist technical support will be provided by Cobb Europe in
nutrition, veterinary, hatchery, broilers and ventilation.
The South African market has experienced good growth over the past three years.
ABOUT COBB-VANTRESS, LLC
Cobb-Vantress, LLC is a leading global genetics company that makes quality protein
accessible, healthy, and affordable worldwide. Our research and technology innovates the
global poultry industry. With headquarters in Siloam Springs, Arkansas, we are the world’s
oldest pedigree broiler breeder. Find more at cobb-vantress.com.
May 31, 2023